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Ice Cream with a Conscience: Ben & Jerry’s Bold CSR vs. Häagen-Dazs’s Soft Serve Approach
Corporate Social Responsibility (CSR) helps brands connect with consumers on shared values—whether it’s through environmental, social, or community-driven efforts. While some companies make bold statements, others stay subtle. For a deeper dive into CSR’s impact, check out my post on Patagonia’s CSR efforts and see CSR in action. Ice Cream with a Mission? When we…
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Patagonia’s Push to Vote: A Model of CSR in Action
Corporate Social Responsibility: A Brief Overview Corporate Social Responsibility (CSR) is a concept that goes beyond profit, urging companies to consider their impact on the environment, society, and communities. Through CSR, companies aim to contribute positively to the world, aligning their business practices with ethical values and social good. Patagonia, the outdoor clothing brand, is…
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Patriotism in Politics: Defining the Fight for America
As the 2024 election draws closer, one word seems to echo through the messaging of both Kamala Harris’s and Donald Trump’s campaigns: patriotism. Each candidate positions themselves as a fighter for the American people, vowing to protect the nation’s future. While they may share this overarching promise, their interpretations of what it means to “fight…
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Beyond the Clinic: Planned Parenthood’s Political Power Play Explained
As we gear up for another election cycle in 2024, it’s impossible to ignore the role of nonprofits in shaping the political landscape. Among the most vocal is Planned Parenthood—a name synonymous with reproductive healthcare, but less understood in terms of its political maneuvering. What many people don’t realize is that Planned Parenthood exists in…
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Casual or Casualty: Kamala’s TikTok Gamble with Gen Z
Kamala Harris is breaking new ground with her TikTok presence. With two accounts, @KamalaHarris and @KamalaHQ, she’s presenting herself in both a traditional political manner and a more edgy, youthful, trend-aware persona. While @KamalaHarris follows a conventional political path, @KamalaHQ leans into the casual, spontaneous side of TikTok, mirroring the platform’s core appeal to Gen…
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Kiss, Marry, Kill: Taylor Swift, Elon Musk, and Michelle Obama
Political Endorsements: The Brand Partnerships of Politics In politics, endorsements work much like PR brand partnerships. Just as brands align with influencers or other companies to strengthen their image and reach new audiences, politicians connect with influential figures who share their values and target demographics. Think of popular brand collaborations, like Nike partnering with Michael…
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Chloe Jurva 