Author: Chloe Jurva

  • Casual or Casualty: Kamala’s TikTok Gamble with Gen Z

    Casual or Casualty: Kamala’s TikTok Gamble with Gen Z

    Kamala Harris is breaking new ground with her TikTok presence. With two accounts, @KamalaHarris and @KamalaHQ, she’s presenting herself in both a traditional political manner and a more edgy, youthful, trend-aware persona. While @KamalaHarris follows a conventional political path, @KamalaHQ leans into the casual, spontaneous side of TikTok, mirroring the platform’s core appeal to Gen…

  • Kiss, Marry, Kill: Taylor Swift, Elon Musk, and Michelle Obama

    Kiss, Marry, Kill: Taylor Swift, Elon Musk, and Michelle Obama

    Political Endorsements: The Brand Partnerships of Politics In politics, endorsements work much like PR brand partnerships. Just as brands align with influencers or other companies to strengthen their image and reach new audiences, politicians connect with influential figures who share their values and target demographics. Think of popular brand collaborations, like Nike partnering with Michael…

  • Kamala, Donald, and the PR Circus of 2024

    Kamala, Donald, and the PR Circus of 2024

    Welcome to my blog! If you’ve found your way here, chances are you’re just as fascinated by the world of politics and communication as I am. My name is Chloe Jurva, and I’m diving headfirst into one of the most fascinating and turbulent election years in recent history. This blog will focus on political PR,…