As the 2024 election draws closer, one word seems to echo through the messaging of both Kamala Harris’s and Donald Trump’s campaigns: patriotism. Each candidate positions themselves as a fighter for the American people, vowing to protect the nation’s future. While they may share this overarching promise, their interpretations of what it means to “fight for America” are dramatically different. This divergence reveals not just the candidates’ strategies but also the fundamental contrasts in how political parties define belief in America.
Trump’s Vision: A Battle Against Corruption
Donald Trump’s campaign centers on a narrative of distrust in the American government. He paints a picture of a nation betrayed, where the very institutions meant to serve its citizens have turned against them. With slogans like “I will fight for you” and claims of putting his life on the line, Trump frames himself as the protector of a country in peril. His message resonates with those who fear that the government’s reach has extended too far and has become corrupt.
A key component of his brand is MAGA—Make America Great Again. Over time, this brand has evolved into “Dark MAGA,” which introduces a vengeful, aggressive tone. Dark MAGA mobilizes those who feel disenfranchised, uniting them under the belief that the American government is not built to serve them but to exploit them. This message, which finds supporters among influential figures like Elon Musk, appeals to deep-seated fears, suggesting that the fight for America is not just external but internal—against its own system.
Kamala’s Approach: An Earnest Belief in America’s Promise
In contrast, Kamala Harris’s campaign exudes a tone of optimism and confidence. Her message emphasizes a belief in America’s potential, rooted in a personal story about her mother teaching her to “believe in the promise of America.” This sentiment underscores her campaign’s focus on upliftment and unity. Kamala’s approach suggests that patriotism is about trusting in the government’s ability to serve its people, striving for improvement, and working toward a more inclusive future.
Kamala’s brand distinguishes itself through a playful and earnest demeanor. Chronic smiles and laughter have become her trademarks, challenging the traditional image of powerful women in politics. Rather than adopting a hardened or forceful persona, she embraces her humanity, showing that strength can coexist with femininity. In a space where women are often expected to conform to certain standards of professionalism, Kamala’s approach feels authentic and refreshing. It suggests that the fight for America can be approached with both seriousness and joy—a combination that inspires hope.
The Common Ground: Fighting for the American People
Despite their differences, both Trump and Kamala claim to champion the American people. They position themselves as fighters—each asserting that they stand for the interests of the nation’s citizens. However, what they define as the American people, and what they mean by fighting for them, reveals the deeper divide.
For Trump, patriotism is a battle against corruption. His campaign frames the government as an adversary, positioning himself as the only one willing to stand up against it. For Kamala, the fight is for a government that can work for its people. She believes in reforming and bettering the system, guided by a vision of unity and progress. Both candidates claim the mantle of patriotism, but their definitions and approaches vary significantly.
Which Vision of Patriotism Will America Choose?
As the election nears, we face a crucial decision: Which vision of patriotism speaks to us as a nation? Is patriotism caring about democracy and its people, or is it believing the democracy is corrupt and that the American people need saving? How do we define the “American people”? Does it depend on where you were born, your gender, or your race? And what does “fighting” for them look like? Fighting for what, exactly?
With less than a week until the election, it’s time for Americans to decide which definition of patriotism they believe in. The answer to these questions may very well define our country’s future.
If you found this analysis interesting and want to continue the conversation, connect with me on LinkedIn. Let’s engage in meaningful dialogue about the future of America’s political landscape.
*Co-created with AI
Chloe Jurva 
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