As we gear up for another election cycle in 2024, it’s impossible to ignore the role of nonprofits in shaping the political landscape. Among the most vocal is Planned Parenthood—a name synonymous with reproductive healthcare, but less understood in terms of its political maneuvering. What many people don’t realize is that Planned Parenthood exists in two distinct parts, each with its own legal boundaries and strategies: Planned Parenthood Federation of America (PPFA) and Planned Parenthood Action Fund (PPAF). The split? It’s more than just a technicality. It reveals how nonprofits can—and can’t—get involved in the election game.
Let’s break it down.
PPFA vs. PPAF: The Legal Lines They Walk
First, some background: PPFA is a 501(c)(3) nonprofit. Now what does this mean? It’s focused on providing healthcare services—think birth control, cancer screenings, STD testing, etc.—without getting politically tangled up. By law, organizations with this designation are restricted from endorsing candidates or engaging in direct political campaigns. Their mission is healthcare, education, and research, not lobbying on Capitol Hill.
PPAF, however, operates under different rules as a 501(c)(4) organization. This structure allows them to engage in political activities, endorse candidates, lobby for legislative change, and actively participate in campaigns—all crucial for their mission of protecting reproductive rights. When you see Planned Parenthood endorsing Kamala Harris for the 2024 race, it’s PPAF leading the charge. This distinction enables Planned Parenthood to balance their healthcare services with their advocacy, ensuring they can influence policy while still focusing on patient care.
PPAF’s Political Power Play
By endorsing Kamala Harris, they’ve made it clear where they stand. PPAF’s involvement in politics isn’t just about supporting one candidate; it’s about shaping policy and influencing public opinion in ways that ripple through every level of government.
A great example of their digital efforts is a recent Instagram post comparing the positions of JD Vance and Tim Walz. In this post, PPAF points out that while Vance backs a national abortion ban and has been misleading voters about his stance, Walz has been a consistent supporter of reproductive freedom. Posts like these show how PPAF is using social media to call out political figures and rally support for candidates who align with their mission.
Wrapping It Up: Nonprofits in the Election Arena
Nonprofits like Planned Parenthood are redefining what it means to engage in the political process. By splitting their efforts between PPFA’s healthcare services and PPAF’s political advocacy, they’ve found a way to have a foot in both worlds. They provide critical, life-saving care while simultaneously pushing for the political changes needed to protect that care.
As we move closer to 2024, the role of nonprofits in elections will continue to evolve. Planned Parenthood is just one example of how organizations can navigate the legal and political tightrope to drive change. Whether through healthcare or advocacy, they remain a force to be reckoned with—and a reminder that the fight for reproductive rights is far from over.
Interested in diving deeper into the world of political PR or have thoughts on the role of nonprofits in elections? I’d love to connect and discuss! Message me on LinkedIn, and let’s explore how we can collaborate and drive change together.
*Co-created with AI
Chloe Jurva 
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